July 7, 2009 - Local Insight Regatta Holdings Announces Consolidation of Its Two Operating Subsidiaries Under New Berry Brand
Local Insight Regatta Holdings, Inc., a leading Yellow Pages and online local search company ("Regatta"), today announced that one of its operating subsidiaries, Local Insight Yellow Pages, Inc., has merged into Regatta's other operating subsidiary, The Berry Company LLC.
DENVER, CO (July 7, 2009) - Local Insight Regatta Holdings, Inc., a leading Yellow Pages and online local search company ("Regatta"), today announced that one of its operating subsidiaries, Local Insight Yellow Pages, Inc., has merged into Regatta's other operating subsidiary, The Berry Company LLC. The combined operating company has adopted a new Berry brand, which reflects the company's growing expertise in providing small and medium-sized businesses with a full range of local search solutions.
"We are very pleased to adopt the new Berry brand for all of our stateside operations, a name with a 99-year legacy of trust and performance," said Scott A. Pomeroy, director of Regatta and president and CEO of The Berry Company. "The new Berry brand builds on these attributes and communicates our commitment to innovation and progress, as we connect our small and medium-sized business clients with consumers who use multiple media to search for local businesses."
The brand and tagline - "Your Local Leads Expert" - have been redesigned to communicate the company's expansion into a full range of local search solutions, including web sites, search engine marketing and optimization, video and Internet Yellow Pages, via the company's relationship with YELLOWPAGES.com --- and print directories. The Berry Company publishes nearly 900 print directories for incumbent telephone companies, generally in small and mid-tier markets, where consumer usage of print directories continues to be strong.
"We're evolving from a single product provider to an 'advisor' or 'agency' for our local business advertisers, focused on helping them generate consumer leads from multiple sources, and helping them track, measure and optimize their return on investment," said Pomeroy. "Local search can be time-consuming and complex - and we help bring clarity and simplicity to businesses who want to ensure they are in the path of consumers, whenever and however they are searching."
Consistent with the company's strategy, the new Berry brand will serve as a business-to-business brand. The Berry Company will continue to represent multiple telco and online consumer brands, including Windstream, Cincinnati Bell Directory, Alaska Communications Systems, Hawaiian Telcom, Frontier Communications and CenturyTel, as well as Google AdWords and YELLOWPAGES.com. Through its relationship with YELLOWPAGES.com, The Berry Company resells the entire YELLOWPAGES.com portfolio, which includes video profiles.
As a result of the merger, the Local Insight Yellow Pages name and brand, which to date have been used in connection with the publication of print and Internet directories for Windstream Corporation and certain other telcos, will no longer be used; going forward, these activities will be managed under the Berry brand.
About Local Insight Regatta Holdings, Inc.
Local Insight Regatta Holdings is the parent of The Berry Company LLC, which is a leading provider of local search solutions, serving approximately 300,000 business clients in 42 states. Berry publishes nearly 900 print Yellow Pages directories on behalf of more than 140 telco and other customers. As an authorized reseller of YELLOWPAGES.com in all of its markets, Berry provides its business clients with listings, advertising and video through this leading national Internet Yellow Pages site. The company also provides small businesses with search engine marketing and optimization, and is a Google AdWords Authorized Reseller.
For more information, please see www.localinsightregattaholdings.com. Regatta is a wholly-owned subsidiary of Local Insight Media Holdings, Inc.
Local Insight Media Holdings, Inc. is a portfolio company of Welsh, Carson, Anderson & Stowe, or WCAS. Since its founding in 1979, WCAS has organized 15 limited partnerships with total capital of over $20 billion. Since its inception, WCAS has invested in more than 159 companies in its target industries and has funded over 650 follow-on acquisitions.
Media:
Pat Nichols
(303) 867-1651
Pat.nichols@theberrycompany.com
Investors:
Brooke Martellaro
(303)867-1667
Brooke.martellaro@localinsightmedia.com